New Products

Ray Ban® Authentic Essilor® Special Edition


EssilorLuxottica is launching the first commercial product leveraging the strength of the new Group by strategically combining the expertise of Essilor and Luxottica.

The latest edition of Ray-Ban Authentic represents the perfect match of Ray-Ban’s legendary style and Essilor’s expertise in sight and will capitalize on the assets of both to meet consumer needs with the aim of diversifying the single vision category as well as growing the prescription sun category for private practices. This latest edition will launch on January 19, 2021.

Ray-Ban’s history in the field of prescription lenses has witnessed many ground-breaking developments, but the combination of iconic frames and the latest generation of clear, gradient and sun lenses is a significant revolution made possible by the integration of Essilor and Luxottica. The key innovation is the ability to offer premium and lightweight lenses that perfectly adapt to the shape and curvature of the Ray-Ban frame, making the most of the latest optical technologies.

With prescription glasses being an important part of every look, there will be over 1,400 lens-frame combinations available to consumers, including those featuring Transitions technology with photochromic lenses and blue light filtering. The new range also includes a Special Edition, enhanced with Essilor’s best-known and most innovative lens solutions such as Varilux, Eyezen and Crizal.

For more information, ECPs can visit or contact their Essilor Account Executive. Make sure you view the video on this page.

Sales Aid and Availability can be found in the Document Center.

Varilux® Comfort Max


Varilux® Comfort Max lenses utilize a new design approach that focuses on maximizing the patient's useful vision zone, not just providing the largest area of 20/20 vision (i.e. normal resolution). This approach - often called 20/Happy Vision—goes beyond normal resolution to take into account factors like contrast, binocularity and distortion. By maximizing 20/Happy vision, wearers can use a greater area of the lens, experiencing postural flexibility for all day long vision comfort. For more information, download the attached sales aid.


New Eyezen™ Start Lenses


These new lenses for single vision wearers adds DualOptim™ technology which provides relief for eye fatigue resulting from use of digital devices. By taking into account the gaze direction of the wearer, the DualOptim™ design uses two optimization points to deliver two different aspheric surfaces for far and near vision. Patients get the right prescription they need for today’s digital lifestyle demands. See the attached brochure and the Eyezen folder in our Document Center for more information.


Transitions® Signature® GEN 8™ Updated Availability


More Transitions Signature Gen 8 products will launch on February 11, 2020. See the Document Center for more information. • Transitions Signature GEN 8 lenses in Style Colors (Sapphire, Amethyst, Amber, Emerald) in Plastic 1.50, Airwear® Polycarbonate and Thin & Lite® 1.67 • Transitions Signature GEN 8 lenses in Graphite Green Plastic 1.50, Airwear Polycarbonate and Thin & Lite 1.67 • Transitions Signature GEN 8 lenses in Thin & Lite® 1.74 in gray and brown



Transitions® Signature® Style Colors and Transitions® XTRActive® Style Mirrors™ open the door to a new, fashion-conscious wearer, who wants to create a unique, personalized look with their lenses and frames while still helping to protect their eyes from UV and Harmful Blue Light.* Visit our Transitions folder in our Document Center for more information.